Consumer Behavior & Location Sciences

Transforming data into deep insights that power media and research-driven solutions for the world's biggest brands.



  • Understand and know more about your customer
  • Data-driven problem solving
  • Most complete, in-house, location-data technology stack
  • 98% of US & CAN mobile users reached
  • Dynamic & personalized location-based advertising
  • Unparalleled transparency and granularity
  • Closed-loop attribution
  • Customizable solutions with a strong foundation in consumer behavior
  • Power critical decision-making for businesses

Location Data Confidence in an Exploding Data Universe

April 22, 2019 by Sean Clayton

A recent article likening location data to a Ponzi scheme reinforced the fact that, like any good consumer, you have to ask the right questions to know what you are buying.

Location intelligence, sourced securely and used in the right way, is an extremely powerful tool to craft precise targeting, predictive modeling, and creative media that drive meaningful marketing moments, massive ROI, and brand growth. Unfortunately, the location intelligence sector has also become a jungle of data fraught with fraudulence and insecurity.

SITOʼs Reach


US & CAN Mobile Users Reached


Apps on SITO's Platform


Verified Places


Predefined Audience Segments

About Us

Through Consumer Behavior and Location Sciences, SITO develops customized, data-driven solutions for brands spanning strategic insights and media. The platform reveals a deeper and more meaningful understanding of customer interests, actions and experiences providing increased clarity for clients when it comes to navigating business decisions. The company is home to the most complete, internally developed location-data technology stack in the market, offering a powerful resource for not only granular data, but also real-time insights and delivery of successful media campaigns. Using in-store targeting, proximity targeting, geo-conquesting and attribution data, the platform creates audience profiles to develop measurable hyper-targeted campaigns for brands. SITO's real-time, location-based technology gives clients the unique advantage of understanding and shaping the future of retail and consumer behavior.

A word from our clients